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The House of Astteria

How it all started

Simon B., CEO & Founder of Astteriaâ„¢ Inc. began with a passion for colored diamonds and a vision of global sales and marketing. Long recognized for unparalleled standards of excellence, Simon Betta sought to employ the most skilled jewelry designers and master craftsmen in England, which lead Asteria Diamonds to be known as one of the most distinguished jewelry houses in London, UK.

Founded in 2006, Simon B. sought that in perfecting the masterpieces he needed to associate himself with a reputable, long-established diamond manufacturer. Short after, Simon B signed a joint ventureship agreement with Eliayhu Bashari Diamonds Ltd. With its exemplary history, Eliyahu Bashari is regarded by industry experts to be one of the most innovative and fastest growing diamond manufacturers in the world. His sons Aviad and Ofir, continue to lead their family enterprise which manufactures the most beautiful and rarest diamonds sold to retailers around the world. In 2008, George Hadary joined the Asteria group expanding exponentially its worldwide network.

Staff at Asteria Diamonds have dedicated their lives to creating beautiful and exquisite diamond/gemstone jewelry. The beauty and uncompromising quality of every piece of jewelry in the Asteria collection have come to define luxury and elegance. Artisans spend countless hours designing breathtaking timepieces. World-leading craftsmen specialized in sculptural goldsmithing, gem setting, micro paves setting, hand engraving using the highest level of perfection to highlight the beauty of every Asteria masterpiece into a timeless work of art. As well, our Artisans are available to custom design your dream jewelry. Working with consumers from around the globe, Asteria artisans have vast experience working with all age groups and traditions to realizing your dream masterpiece.
Our commitment… is to making your dream come true.
Diamond Jewelry consumer
Simon B Statement

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